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...patients by claiming a placebo was medication. But more commonly, the physicians came up with creative ways to explain, saying the substance might help but wouldn't hurt, or that "this may help you but I'm not sure how it works." For its part, the American Medical Association (AMA), the largest association of U.S. doctors and medical students, tells its members that "[p]hysicians may use placebos for diagnosis or treatment only if the patient is informed of and agrees...

Author: /time Magazine | Title: Is Your Doctor Prescribing Placebos? | 1/3/2008 | See Source »

...Pundits have focused on whether or not Oprah's presence on the campaign trail will bring Obama more voters, but the four rallies Opr-ama did over the weekend were not intended to change people's minds. They were about creating the kind of audacious political theater that makes supporters believe they're going to win, and casual observers into interested ones. Indeed, the Obama campaign used the rallies less as an outreach program than as a reward system, distributing tickets to volunteers and those who had pledged to volunteer with higher priority than the general public. And those...

Author: /time Magazine | Title: Summing Up Oprah & Obama | 12/10/2007 | See Source »

Back when I stopped drinking, such an experiment would have been unimaginable. At the time, the medical establishment had come to accept the idea that alcoholism was a disease rather than a moral failing; the American Medical Association (AMA) had said so in 1950. But while it had all the hallmarks of other diseases, including specific symptoms and a predictable course, leading to disability or even death, alcoholism was different. Its physical basis was a complete mystery--and since nobody forced alcoholics to drink, it was still seen, no matter what the AMA said, as somehow voluntary. Treatment consisted mostly...

Author: /time Magazine | Title: How We Get Addicted | 7/5/2007 | See Source »

...movies aimed at kids glamorize smoking? The American Medical Association (AMA) Alliance, the 26,000-member volunteer arm of the AMA, thinks so. And while everybody else is busy compiling Ten Best Lists for 2006, this socially responsible Grinch has been busy figuring out what's worst. For the holiday season, it has released a blacklist of no-nos for parents to consider as they are loading up stockings with DVDs. The following recent films, according to the AMA Alliance, contain an excessive amount of smoking...

Author: /time Magazine | Title: Movies That Blow Smoke | 12/5/2006 | See Source »

...screen smoking has been implicated as the cause of 390,000 new teen smokers every year," says Nita Maddox, AMA Alliance president. "It is estimated that 120,000 of this group of new teen smokers will eventually die from tobacco use." The Alliance is launching a parent-to-parent grassroots campaign to make future movies rated G, PG and PG-13 smoke-free - an effort that could reverberate in other foreign countries where U.S films dominate and where, Maddox says, "the tobacco industry is hunting its next generation...

Author: /time Magazine | Title: Movies That Blow Smoke | 12/5/2006 | See Source »

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