Word: amadi
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FIRST, ACCEPT THAT THERE'S NO GOING BACK. Manny Amadi, CEO of Cause & Effect Marketing in London, says companies can no longer expect to escape scrutiny from activists. Remembering the worldwide damage to its reputation that Shell suffered because of its troubles a few years ago in the Niger delta, of all unlikely places, he says, "Nobody can hide." But Kathy Bloomgarden, CEO of New York City-based public relations consultancy Ruder-Finn, says few companies have yet acknowledged this "profound change in our society...
GOOD WORKS AREN'T ENOUGH. "You can't buy corporate social responsibility," says Richard Edelman, president and CEO of Edelman Public Relations Worldwide in New York City. "You have to do it." Amadi argues that many American companies confuse social responsibility with philanthropy. Nike long prided itself on writing checks to charities in the Pacific Northwest. But for a global brand, that wasn't enough. When activists attacked the company because of working conditions in its Asian factories, says Amadi, a company that had thought of itself as a "good guy" had to rethink its game...
...certain issue in a split second." In particular, if you're an American firm, listen to what your European divisions and partners say. Many of tomorrow's issues, particularly in the fields of environmentalism and international human rights, get an airing in Europe before they do in the U.S. Amadi observes that most European companies have a broader view of who their stakeholders are; American ones often concentrate solely on their stockholders. Secrett fingers Monsanto, once a world leader in biotechnology, as a classic example of a company that thought it could adopt American tactics and "resist and fight" those...
...better decisions on the part of their students,” she added. Administrators of the Harvard Coop, including President Jeremiah P. Murphy ’73, could not be reached for comment yesterday on how the bill would affect the store’s book prices. Beasley and Amadi P. Anene ’08—co-founders of the Course-Cost Assistance Program, which provides textbook stipends to low-income Harvard students—encouraged their fellow undergraduates to attend tomorrow’s hearing. “My main concern is to organize the event...
Four or five renewal applications were denied because the rejected groups did not adequately utilize their space this year, according to SOCH Student Advisory Board member Amadi P. Anene...