Word: amaranth
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Dates: during 1970-1979
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...most widely used coloring in food and cosmetics. FDA officials conceded that there was no proof that the dye was unsafe but contended that manufacturers could not prove it was safe-even though the substance had been used for 100 years under the name of amaranth. The decision raised eyebrows but no great storm of disapproval, because substitutes were available. The response to the saccharin ban was different, since in 1969 the FDA banned cyclamates, the only other artificial sweetener that had been widely added to food...