Word: amarillo
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Dates: during 1950-1959
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Impressed by the wheat campaign, the Grain Sorghum Producers Association of Amarillo decided to spend $30,000 in the next two years to encourage European feed mills and farmers to buy more U.S. coarse grains. The U.S. Rice Export Association of New Orleans invested $35,000 in a market analysis, learned that most European groceries sell rice out of bins; thus the European housewife often does not know whether it will cook up as firm, separate kernels or a gluey mess. One U.S. rice processor, Dallas' Comet Rice Mills, is now invading European retail stores with brightly boxed, consumer...
...limits of quick credit are bounded only by the businessman's imagination. Last month Amarillo's First National Bank wheeled out a car credit card to buck the big auto financing agencies. The holder presents the card in the auto showroom to prove that he has the bank's approval for a loan, like a cash buyer can drive out in a new car within minutes...
This winter an estimated 3,000,000 skiers will be out on slopes from Maine's Sugarloaf Mountain to Oregon's Mount Hood. There is skiing in Taos, N. Mex. and on North Carolina's Mount Mitchell, and ski clubs have appeared in Amarillo, Texas and Louisville...
...from Arkansas to Albuquerque. Arkla alone has sold 22,000 in six months, and this year the industry's total is expected to top 300,000. In North Little Rock, the CAA approved a private airport's plans to install gas lamps along its modern runways. In Amarillo, Texas, where gas is cheap, gas lamps have appeared along highways and byways. The lanes of a new residential development now under construction are being lit by gas. Nonglaring, the gaslights are not only more economical than electric lights, but have another decided advantage outdoors: they do not attract bugs...
Crystallized Ball. In Amarillo. Texas, after predicting lower winds and snow flurries, Weather Forecaster Lawrence Smith was stranded at the airport for 21 hours by a howling blizzard and 5-ft. snowdrifts...