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Such were the headline findings of a survey released last week by the American Medical Association. "The majority no longer perceive college binge drinking as a right of passage," declared J. Edward Hill, chair-elect of the AMA. "They see it as a major public health threat." But was there really a time when parents liked knowing their college freshmen were getting shloshed twice a week...
...Beneath the less-than-shocking survey results, however, there is real news here: thanks to an effort launched by the AMA and the Robert Wood Johnson Foundation, some colleges are radically rethinking their approach to alcohol control. The University of Colorado at Boulder (ranked fifth on Princeton Review?s list of top party schools) has banned beer sales in its football stadium. Florida State University (ranked fourth) has banned alcohol advertising on campus and notifies parents when their children break campus alcohol policy. The University of Wisconsin (ranked ninth) actually sits in on its town?s liquor licensing decisions, ensuring...
...theory is that alcohol control, like the regulation of tobacco, can no longer be treated as simply a matter of individual responsibility. Says Richard Yoast, director of the AMA Office of Alcohol and Other Drug Abuse: "Trying to convince students not to binge drink doesn?t work, particularly when they?re surrounded by powerful social influences encouraging them to do just that. Every night they are lured by cheap drink specials. Couple that with easy access to alcohol, and glamorous, fun, sex-filled advertising imagery, and you have a very appealing message." Change the environment, argues Yoast...
Sources--Good News: Journal of the AMA (7/25/01), New England Journal of Medicine (7/26/01); Bad News: JAMA (7/25/01) Circulation (7/24/01...
Sources--Good News: Urology (7/01). Bad News: Journal of the AMA (7/11/01), Lancet (7/14/01), Journal of Clinical Oncology (7/15/01...