Word: amateurishness
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...committee have artistic reservations about a cluster of pajamaed tots ogling their loot spread out under a Christmas tree; the design simply had too much detail for reproduction. Finally a Post Office illustrator offered the winning design-a wreath adorned by a red bow, and some amateurish lettering in Olde Englishe. It was calculated blah, and it will be reproduced 500 million times...
Every Broadway season needs at least one show like Never Too Late. Probably no more than one, but one at any rate. For Never Too Late is one of your ungainly, amateurish, American homely-grown situation comedies built entirely out of comfortably familiar set-em-up-and-knock-em-down gag lines and plenty of old-fashioned good clean honest dirt...
...lesser benefits of the protracted Minneapolis newspaper strike last spring (TIME, June 15) was the birth of a third paper, the Daily Herald. Hastily flung together by Maurice McCaffrey, a Minneapolis adman, the error-prone and amateurish Herald rose to a circulation of 140,000 simply because news-famished Minneapolitans would buy anything. But when the city's two dailies resumed publication last July, Herald circulation fell with a sickening thump. Last week McCaffrey's Herald, anemic and skinny, gave up the ghost...
Imagination is a word that scarcely occurs in modern criticism, perhaps because it has an amateurish, imprecise sound, and perhaps also because there is not often an occasion to use it. Not many of today's authors are good imaginers. One of the few is Britain's William Golding, 51. Lord of the Flies, his horrifying novel about castaway children, is a parable of man's instinctive hostility to man whose growing popularity in undergraduate circles (TIME, June 22) now rivals that of Catcher in the Rye. Golding's new book is less savage...
Foster Furcolo and Joseph D. governor in 1958 and 1960. But 1960 race he ran a close second in the Democratic primary, a distinctly amateurish campaign. this time some observers feel has a better chance of winning, Edward F. McLaughlin is still the front-runner for the party endorsement...