Word: amazon
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Dates: during 2000-2009
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...this point, those well acquainted with quirk will have already recognized the fell shadow of another quirky epistolary work looming over Guernsey (don't make me type out the whole title again): Helene Hanff's 84, Charing Cross Road, in which an American book lover from the pre-Amazon era forms a transatlantic friendship with an English bookseller. Hanff's book is a work of Good Quirk, the very best. But it has been done. And there is every indication that Guernsey will devolve from here into a rote exercise in Anglophilia and cozy, self-congratulatory bibliomania...
...Fobis has had to confront the folks that it says are giving Nintendo, intentionally or not, the free ride. Amazon.com, for example, doesn't overtly peddle "Wiimotes" on its site. But if you Google "amazon.com" and "wiimote," you still get results for the actual Amazon portal, like a page for its "Wiimote customer community." (There's even a "community" for the Wiimote recharger...
...Fobis contends that's because Amazon, like most websites, lets customers "tag" products on the site using nicknames like Wiimote. Online retailers also use software like metatags containing words and data that might be buried in the site but, when fed to search engines, can increase the likelihood that Internet search results will prominently feature that site. Even when a vendor is trying to sell a Wii remote control on a retailer's site and advertises it as a Wiimote, or if a customer posts a review of the Wii remote control and gushes, "I love the Wiimote...
Best of all is books on demand--delivered in seconds to the kitchen table on Sunday as I read the weekly book reviews. How great is that? With Amazon charging $9.99 a title, often a third the price of a new hardcover, the $359 device pays for itself after you buy about 25 books...
...know that over time, Amazon will fix all the little--insignificant, really--things that initially annoyed me about the Kindle. And when it does? My gadget romance will no doubt be re-Kindled...