Word: amazon
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Dates: during 2000-2009
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While Branson was hitting the beach with future passengers, his competitors-- smart, rich and innovative like him--were busily at work plotting to beat him into space. Amazon founder Jeff Bezos just tested his first prototype for personal space travel in West Texas. John Carmack, co-creator of the Doom and Quake games, is test-firing rockets for the next generation of spaceliners and lunar landers near Dallas. In California, Jim Benson, founder of Compusearch, is developing a space taxi with a motor that runs on rubber and laughing gas. (Don't laugh. It works.) PayPal co-founder Elon Musk...
...with the most secretive business plan is Amazon boss Bezos, who launched his Seattle-based Blue Origin in 2000 and started buying up a huge swath of land in West Texas near Van Horn, arousing the suspicions of locals. Bezos plans to build a spaceport and aerospace testing center at the desert site but is taking it "slow and steady." (His company motto is Gradatim ferociter, which roughly translated means "Step by step, fiercely.") It's unclear how much funding Bezos, 43, is putting into the venture, but he has been doing it the NASA way, spending huge amounts...
...went on Amazon and ordered a copy of Kafka's The Trial because I needed a refresher course in bizarre legal procedures...
...find it at your local Blockbuster or Barnes & Noble, it is selling briskly through new-age bookstores, New Thought churches like Unity and Agape and its own website www.thesecret.tv. In a little over six months more than a half-million units of the DVD have shipped; it ranked in Amazon's Top 5 sellers during Christmas week; and a tie-in hardcover book just cracked the Top 10 on the New York Times bestseller list...
...America. That was the assignment given to Deborah Stipek's daughter Meredith in school, and her mom, who's dean of the Stanford University School of Education, was not impressed. "That's silly," Stipek told her daughter. "Tell your teacher that if you need to know anything besides the Amazon, you can look it up on Google." Any number of old-school assignments--memorizing the battles of the Civil War or the periodic table of the elements--now seem faintly absurd. That kind of information, which is poorly retained unless you routinely use it, is available at a keystroke. Still...