Word: amazon
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...names have recovered a bit from their April depths, they are still down for the year: Yahoo, off 50%; CMGI, down 70%; Priceline.com off 57%. Just last Friday, amid renewed analyst concerns about disappointing revenues, Amazon.com dropped 19% more to close at $34, off 70% from its December high. Amazon laid off 150 workers in January, Oxygen Media fired 15, and AltaVista sacked...
...when these Internet elephants begin to stumble, the mice get crushed. For every Amazon or Yahoo, there are 10,000 smaller Net companies that never got the chance to go public--and now probably never will. For those companies and their employees, who believed just as hard as Jeff Bezos and Jerry Yang but got to the barricades a lot later, the business climate is drastically different. Call it the new new economy...
...auctioning chances to tape your principal to the wall, you can now buy products online to support your school. Internet malls, such as Schoolpop.com and ShopforSchool.com promise participating schools cash rebates of as much as 20% of the total purchase and offer links to online shops like J. Crew, Amazon and Tower Records...
...they offered it. In the future, you'll tell your TV to capture your favorites--49ers games, Happy Days reruns--whenever and wherever they're on, to watch on your own schedule. Or maybe your TV will tell you what to watch. Using the same sort of software Amazon uses to custom-recommend books, your TV will offer a "channel" for you and each family member. This could be disastrous for big networks: you may no more know, or care, whether your favorite show is on NBC or A&E than you know whether your favorite movie was made...
...sneaker since then has gone through changes. It has specialized, subdividing into varieties for walking, tennis, basketball, running and something called "cross-training." The sneaker industry has ingested steroids and hallucinogens, and produced astonishing effects, shoes that look like cumulus clouds, or reptiles of the Amazon basin, or tarted-up space stations. Shoes have Incredible Hulked themselves (or perhaps, Robert Crumbed themselves) to assert an out-of-perspective importance - rendering the foot (an absurd appendage anyway and best underplayed) ridiculously prominent, strange shapes elaborated by irrational patchworks of neon piping and gaudy metallic iridescences...