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...moans Susan Benson, Amazon's editor in chief. "That was cruel...

Author: /time Magazine | Title: Cruising Inside Amazon | 12/27/1999 | See Source »

This is ground zero of the New Economy? At age five, Earth's Biggest Bookstore is now Earth's Biggest Selection, in keeping with Bezos' plan for world domination. Meaning what, exactly? Well, in a sense, Amazon isn't about technology or even commerce. Any moron can open an online store. The trick is showing millions of customers such a good time that they come back every few days for the next 50 years. Amazon is, like every other site on the Web, a content play...

Author: /time Magazine | Title: Cruising Inside Amazon | 12/27/1999 | See Source »

...daunting task. For three years, defining Amazon was easy: it sold books. Then it sold books, music and videos. Now it sells toys, home-improvement products, consumer electronics and software as well. Then there are the equity stakes in start-ups like drugstore.com pets.com and Gear.com and struggling eBay-wannabe divisions: zShops and Auctions. Who are these guys now? What does Amazon represent? And will the company's more than 13 million customers stick around for power drills and wide-screen TVs? "No one's sure where all this is going," says Carrie Johnson, an analyst with Forrester Research...

Author: /time Magazine | Title: Cruising Inside Amazon | 12/27/1999 | See Source »

...since mid-1998, the company has grown from one online store to more than a dozen, and from 1,100 to more than 5,000 love-it-or-leave-it, multitasking nomads. Ask the average Amazon employee for his or her business card. He will stammer and pat his pockets, explaining that, well, his number changed; she has a new job title; their group just moved; the new cards aren...

Author: /time Magazine | Title: Cruising Inside Amazon | 12/27/1999 | See Source »

Marcus, who joined Amazon in '96, recalls learning Web coding on the fly in order to get his reviews online. Kerry Fried sardonically references "my assistant" to refer to her endless clerical duties. Almost every Amazonian spends half his time each December wrapping packages and manning customer-service lines. "It doesn't matter what you've done before and what you're going to do later," says Moe. "You figure it out as you go along...

Author: /time Magazine | Title: Cruising Inside Amazon | 12/27/1999 | See Source »

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