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...cost: a measly $10. The titles include the Sarah Palin memoir Going Rogue, John Grisham's Ford Country and Michael Crichton's Pirate Latitudes. Not to be outdone, Amazon.com matched Walmart's price on the same books. Walmart then lowered its offer to $9; by the next morning, Amazon was down to $9 too. Believe it or not, that afternoon Walmart lowered the price by a penny...
Then last week Target saddled up to the poker table. On Oct. 19 the retailer announced it would also sell preorders on seven of these books for $8.99. (Target.com has since matched Walmart.com and Amazon on all 10.) Walmart responded by dropping its price by another penny, to $8.98. There's no word whether Walmart then stuck out its tongue and yelled "Nah, nah, nah, nah, nah, nah" to its rivals. (See TIME's 2008 holiday buying guide...
While it remains uncertain whether the intelligent general reader still exists, Americans do seem to be reading—just, perhaps, via new media. In March 2009, Amazon launched the Kindle DX, its latest version of an electronic platform for digital media and e-books. The company reported that for those books available on the Kindle, sales were already at 35% of the same editions in print. And the Google Book Search Project, which has made over 10 million out-of-copyright titles available online, was able to do so at an estimated cost of $5 million, according...
...brings a cerebral bent to his work. He actively seeks and hoards information, isolating and then coddling a nugget of curiosity until it blossoms into a sprawling research project. A few years ago, Ian decided he needed to understand economics, so he bought a batch of textbooks off of Amazon and EBay to work through. Most days, he says, he puts in an hour or so on Wikipedia. On a recent October afternoon, “William III of England” is open on his computer—just to look into some English history, he says. The accumulation...
...Newcomers will have a hard time breaking Amazon's chokehold in the U.S., where the company controls 60% of the e-reader market, according to Forrester Research. But the edge Amazon gained when it launched the Kindle could be blunted by evolving technology and changing consumer needs. Currently, more people read e-books on their smart phones than they do on dedicated devices like e-readers...