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Credit card issuers know that you, as a consumer, are more loyal to brands like Avon, Barnes & Noble and Amazon than you'll ever be to them. The first offer of a lower interest rate that lands in your mailbox, and you're likely to be off--which is why card companies are increasingly hitching their stars to other brands. To win your favor, they're offering to help you buy more of your favorite products. Is there a downside to these deals...

Author: /time Magazine | Title: Money: Plastic That Pays Back | 3/15/2004 | See Source »

...ordered Mom's recommendations from Amazon, which, upon checkout, asked me if I wanted "to let my friends know about my order." Amazon is as sensitive to my embarrassment as my mother...

Author: /time Magazine | Title: Behavior: Spicing It Up | 1/19/2004 | See Source »

...threw the rest of the Amazon package into the garbage--except for the Nancy Friday books. At least once a week from when I was 13 until I turned 15, I used to remove My Secret Garden from the family-room bookshelf, peruse the jaunty literary tales of women's sexual fantasies and carefully replace the book in exactly the same spot. Rereading the book, I realized that Friday was the one responsible for my inability to judge what is appropriate, by nonjudgmentally equating all sexual behavior. At one point, Friday writes that not thinking about bestiality when seeing...

Author: /time Magazine | Title: Behavior: Spicing It Up | 1/19/2004 | See Source »

...funny," which I was psyched on until she told me I was "self-accepting," at which point I realized she didn't know what she was talking about. But she did have some great sex advice. She thought the books of "sex coupons" and grrreat invitations I saw on Amazon were stupid. "The minute you start playing games with sex, what do you do the next night? If it works, she is going to say, 'What do you have in mind next?'" Just the idea of that kind of pressure scared me, mostly because it sounded suspiciously like tricking...

Author: /time Magazine | Title: Behavior: Spicing It Up | 1/19/2004 | See Source »

...much more exciting than Burnett's take on the dining business in The Restaurant. The challenges, which make up the bulk of the episodes, are cleverly designed and guarantee dramatic sparks. Above all, it was smart to borrow the provocative battle-of-the-sexes motif from Survivor: Amazon, even if the casting questions Burnett and Trump's claim that the contestants were chosen (from 215,000 applicants) mainly for brains. The women range from hottest-woman-in-your-office hot to supermodel hot (and flash more leg and navel than in most staff meetings not held at Hooters), whereas most...

Author: /time Magazine | Title: Television: The Art Of The Real | 1/12/2004 | See Source »

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