Word: amazon
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...ordered Mom's recommendations from Amazon, which, upon checkout, asked me if I wanted "to let my friends know about my order." Amazon is as sensitive to my embarrassment as my mother...
...threw the rest of the Amazon package into the garbage-except for the Nancy Friday books. At least once a week from when I was 13 until I turned 15, I used to remove My Secret Garden from the family-room bookshelf, peruse the jaunty literary tales of women's sexual fantasies and carefully replace the book in exactly the same spot. Rereading the book, I realized that Friday was the one responsible for my inability to judge what is appropriate, by nonjudgmentally equating all sexual behavior. At one point, Friday writes that not thinking about bestiality when seeing...
...funny," which I was psyched on until she told me I was "self-accepting," at which point I realized she didn't know what she was talking about. But she did have some great sex advice. She thought the books of "sex coupons" and grrreat invitations I saw on Amazon were stupid. "The minute you start playing games with sex, what do you do the next night? If it works, she is going to say, 'What do you have in mind next?'" Just the idea of that kind of pressure scared me, mostly because it sounded suspiciously like tricking...
Google's most enigmatic foe isn't a search engine at all. It's a bookstore. In October Amazon debuted a service it calls Search Inside the Book that's both simple in conception and staggering in its implications. Amazon scanned every page of 120,000 books into a database, and it now lets customers search the books' complete contents online. In one stroke, Amazon made a new and immensely valuable kind of information available on the Web. Zenodotus would be livid with envy. "I would compare it to the invention of the encyclopedia," says Joel Mokyr, professor of economics...
...Amazon founder Jeff Bezos isn't done yet. Behind a smothering veil of secrecy, he's setting up a new search company in Palo Alto, Calif., called A9.com "All I can tell you is that we're working on some interesting things that we simply cannot talk about at this point," says Bezos. The scuttlebutt is that A9 will be focused on product search, so it will compete less with Google than with Froogle--a relatively small slice of the search market but potentially the richest. Amazon--which is still glowing from its first profitable nonholiday quarter ever--has been...