Word: amazone
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...sells to other companies. Everything at Cisco--from health-insurance issues to softball schedules--is available on the Web. Already, Cisco makes 84% of its sales over the Web, accounting in 1999 for about $9.5 billion in business-to-business e-commerce. To put that in perspective, mighty Amazon sold about $1.5 billion worth of products online...
...direct mail, I'm paid 5%. Under these conditions, my royalty on a $25 book can be as low as $1.25. Amazon.com changes that and allows me to earn combined fees of more than $5 per book. Never has a retailer built such fierce loyalty among its "suppliers" as Amazon has by turning authors into sales agents. Jeff Bezos may be the personification of the digital revolution, but he also knows about developing loyalties one person at a time. JOSEPH VRANICH Irvine, Calif...
...book author, I measure Bezos' success not by how many books Amazon sells for me but by how I am treated. When my recent book was posted, a reader with what seemed like a personal vendetta wrote 13 similar hate-filled reviews and posted them on Amazon.com and two other large online book stores. Three Amazon employees over a four-week period treated me as if I had a legitimate concern, while the other online sites insinuated I was just a thin-skinned author who couldn't take any criticism. The Amazon people took the time to actually read...
...along the way, more money in the pockets of Amazon employees. Michael Krantz, our San Francisco bureau chief, hung around their offices in Seattle for a few days and noticed how the subject of stock options never came up. "They're all imbued with this giddy faith that their best days lie ahead of them," says Krantz. "The subtext, of course, which they are well trained never to mention to reporters, is that if they're right, a lot of them are going to be extremely rich...
...about the cover image. Photographer Greg Heisler and art director Arthur Hochstein came up with the idea of shooting our Person of the Year inside an Amazon shipping box, complete with plastic-foam chips. Not only was Bezos game but his cheerfulness never flagged even after he'd spent nearly an hour in cardboard. Bezos' gleeful reaction when he saw a Polaroid shot of the image that day: "This is really weird...