Word: amazone
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Across town, in the Art Deco headquarters of Amazon.com the booksellers are good at making recommendations too. Log on to their site, and you've walked into their store. There, Amazon computers also keep an eye on you. They see where you click; they see where you pause. They recall every book you've ever bought and what other customers like you have bought. They shovel through data about millions of buyers and tens of millions of sales and then, like the shopkeepers, come up with a suggestion. However, the computers don't do all this...
...anything, anywhere. The company was once asked, for instance, to procure a dozen albino peacocks for Jennifer Lopez's birthday. When Madonna ran out of her favorite teabags in London, Quintessentially flew some in from Los Angeles. They've arranged luxury expeditions to the North Pole and to the Amazon jungle. When a client managed to get lost while trekking in the latter, Quintessentially arranged a helicopter rescue. On one occasion, the company even rented out the pyramids for a private party. Yes, those pyramids. "We can't do anything that's illegal or immoral, obviously," Elliot says. "But anything...
...perhaps, except the business community. Her slight figure may not have halted them in their tracks, but the loggers, ranchers and farmers who see the Amazon as an undeveloped field of dreams were delighted to see the back of a woman they failed...
...what is being interpreted as the final straw, a long-awaited Amazon development plan was finally announced last week, not in its original form, but in a version Greenpeace called "light." To add insult to injury, Lula embarrassed Silva by handing control of the plan to Mangabeira Unger, the Special Minister for Strategic Affairs...
...respect won't save the Amazon; after all, few people were more respected than Silva. And after five and a half years of sticking her finger in holes, she eventually decided enough was enough. If Minc is to stand any chance of succeeding where Silva failed, then his presence in Brasilia will have to be more than symbolic. Nothing suggests it will...