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...dollars' worth of imprinted items every month, and Etsy.com a site specializing in handmade crafts and artifacts, are hardly General Electric. But being small yet scalable is the springboard of Web companies. "Why didn't American Express invent (or buy) PayPal?" Godin asks. "Why didn't Barnes & Noble become Amazon?" Because they were busy running multibillion-dollar businesses...

Author: /time Magazine | Title: Business Books | 2/21/2008 | See Source »

Despite the alarms about global warming, the news concerning Brazil's crucial Amazon jungle is not good. Once again, satellites are showing deforestation is on the rise. And once again the government has announced a package of measures aimed at halting it. If you think you've heard this story before, you're not wrong. It's depressingly familiar. "This is only a surprise if you believe in Father Christmas," said Roberto Smeraldi, director of Friends of the Earth's Brazil office...

Author: /time Magazine | Title: The Amazon Gets Less and Less Green | 1/25/2008 | See Source »

...kilometers (1,250 sq. miles or about the size of Rhode Island), a rise from the previous year's figure and alarming because deforestation normally drops in the final rainy months of the year. In a world panicked by its own carbon footprint, the forests of the Amazon are the planet's largest absorber of carbon dioxide...

Author: /time Magazine | Title: The Amazon Gets Less and Less Green | 1/25/2008 | See Source »

...measures are thorough and hard-hitting and many environmentalists approve. However, in a remote region like the Amazon, where laws are more suggestions than commandments, perpetual question marks surround enforcement. The Lula administration has to truly want to bring landowners into line, which is a big if, especially in a year of municipal elections, said Paulo Adario, coordinator of Amazon campaigns of Greenpeace...

Author: /time Magazine | Title: The Amazon Gets Less and Less Green | 1/25/2008 | See Source »

Smeraldi put the rise down to a controversial government decision to license two hydro-electric dams on the Madeira river, the longest tributary of the Amazon. The dams could provide as much as 8% of Brazil's energy needs but they have been compared to China's Three Gorges project because of the potential ecological damage. Lula dismissed claims by his own environmental agency that the dams could cause serious harm to the environment and ordered a shakeup that resulted in the ousting of officials who opposed the project. The tender process went ahead last year, prompting a land grab...

Author: /time Magazine | Title: The Amazon Gets Less and Less Green | 1/25/2008 | See Source »

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