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...Zuckerberg, formerly of the Class of 2006, said when introducing the program in New York last month. But some users might need more time. “Why would my Facebook friends want to know what I buy? ‘Hey pals, look what I brought on Amazon!’” Daniel J. Thorn ’11 said. Entrepreneurial legal studies professor Yochai Benkler wrote in an e-mail that he sees Beacon as “Facebook’s effort to take that most powerful form of recommendation?...
Earlier this month, Amazon CEO Jeff Bezos unveiled Kindle, his company’s newest take on one of the biggest futuristic technologies that never took off—the electronic book. Though a massive PR blitz has helped get the white, plasticky device backordered through the holidays, Kindle is unlikely to be the next sensation Bezos hopes it will be. As bloggers have been quick to point out, Kindle has many problems that must be addressed before it becomes a permanent fixture at Starbucks nationwide...
...flaws outnumber its shiny, new features, as evidenced by the fact that it has only a three out of five star rating on Amazon’s own website.The biggest hurdle Kindle faces is its cost. Consumers used to the relatively inexpensive iPod (80 gigabytes for $250 at Amazon) may balk at Kindle’s $400 price tag. Worse, $9.99 per book feels like highway robbery, given that Amazon will deliver hardcopies of gently used books to your door for half that price, shipping included...
...protecting the environment. He has gathered representatives of the world's major religions for conferences that call attention to the consequences of environmental destruction. The meetings have been in the form of symposiums held aboard ships that have toured the coast of Greenland, the Black Sea and the Amazon and Danube Rivers. He would have had a deserving place in your special issue, showing that religious leaders, alongside politicians, scientists and other prominent people, can play an influential role in protecting the environment. Thrassyvoulos Mitsidis, ATHENS
...gives members the option of sending an update to their friends with every purchase they make online--an extension of the news feed that tracks all the other things Facebook members do. If you choose to tell your friends about the Seinfeld DVD box set you just bought from Amazon, for example, your friends will also get a small ad right beneath that update. Advertisers can specify, on the basis of demographic data culled from a user's profile, exactly which members they want to view...