Word: amazoned
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Dates: during 1990-1999
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...company is Amazon.com--arguably the hottest ticket on the runaway train of electronic commerce--you surely might. Presuming, of course, you're not already late to the station. Amazon's stock, which rose more than 37 points in a single day last week, is flirting with doubling its value in the month of November alone. Analysts attribute that rise mainly to the seemingly boundless potential of e-commerce, or retailing on the Internet--a subject fresh on the minds of shoppers and investors this holiday season. Internet consumers will buy $3.5 billion worth of goods in the last three months...
Investors eager to ride this trend often turn to Amazon after starting out as satisfied online buyers of its books--and now of its music CDs, videos and gifts. The company has spent heavily to establish a brand name and reputation from scratch, with no brick-and-mortar stores to springboard its efforts. "Brand name is critically important to retailing, and Amazon paid dearly for it," notes Marie LaTour Kadison, senior analyst at Forrester. "They knew it was imperative [to establish a brand identity] before companies like Barnes & Noble and Borders came online...
...Amazon's Rising Tide...
...from its customers to actually make a profit: offer more things to buy. Amazon.com has started selling consumer electronics, games and toys (all billed as holiday gifts) as well as movie videos to go with its books and music CDs. For the hapless holiday shopper in need of ideas, Amazon's new "gift matcher" will make suggestions based on the recipient's interests. And for the truly indecisive: gift certificates you can e-mail...
There are still only two words the beginner really needs to know: Amazon.com No imitator comes close to Amazon's community reviews and smart-searching, although Barnes & Noble's newly revamped site www.barnesandnoble.com sometimes yields cheaper prices. For used books, drop by Powell's www.powells.com) which can handi-vac your wallet with the best of them...