Word: amazoned
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...Kindle is being bought by mature and well-to-do consumers. Amazon will just have to live with that...
Someone at technology news site, Cnet, came up with the clever idea of running a poll to learn the age of people who use Amazon's miracle book reader, the Kindle. Seven hundred people responded, which puts the survey somewhat below what researchers would expect from Gallup, but it is a reasonable straw poll, nonetheless...
...Amazon may be bothered by the fact that the public knows that Kindle buyers are not all young and fresh-faced like many of the people who own Apple (AAPL) iPhones. But, reading can be a good deal more expensive than talking, at least among voracious readers. The Kindle probably does not have many users who only read two or three books a year. That may not make the Amazon marketing management feel any better. Most marketers follow a simple rule when it comes to age. Old people will often want to buy what young people have. Young people never...
...Green People, this is a great leap forward for the absurd idea of “paperless paper,” but for all of us who venerate the real thing, the Kindle is just another injury in a long list. As I watched the instructional video on Amazon, they progressed through the gamut of its features in Steve Jobs-like fashion, and all was going well until they reached the part about the screen. The voice-over claimed that “Kindle’s electronic-ink display reads like real paper,” while...
Thanks to relentless marketing - Rosetta Stone commercials, some of which featured Michael Phelps after the Olympics, are ubiquitous - and a strong retail distribution network that includes Amazon, Apple, Barnes & Noble and mall kiosks throughout the country, Rosetta Stone is the most recognized brand in the $5 billion U.S. language learning market (worldwide, the Nielsen Company estimates that language learning is an $83 billion industry). Also, a second language enhances your resume; job searchers need every advantage they can get these days. "In this era of unemployment, language skills are very much in vogue," says Scott Sweet, senior managing partner...