Word: ambegaonkar
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...thinner and more European-looking. Modeling pageants still shun African shapes and stipulate slim hips. Add the influence of advertising and television and, "as much as a lot of people don't like to admit it, the belief that light skin is more desirable is deep-rooted," says Sameer Ambegaonkar, managing director of Kenyan advertising agency Scanad...
...Ambegaonkar, who helped create the "most beautiful girl in the world" advertisement for Unilever's Fair & Lovely, points out that unlike other creams, Fair & Lovely contains no harmful ingredients and is actually certified safe by the Kenya Bureau of Standards. Still, he says, many of the more harmful products continue to sell because people want quick results. "Are you familiar with the 50-50 concept: someone who has one black parent and one white?" he asks, explaining the social pressures on women to lighten their skin. "When a girl like that walks into a bar all the men will look...
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