Word: ambien
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...McCain regularly takes four medications: aspirin to prevent blood clots; Hydrochlorothiazide, for kidney stone prevention; Amiloride, to preserve potassium in the blood stream; and Simvastatin to lower his cholesterol. He also sometimes takes Ambien CR to help him sleep and Zyrtec, an antihistamine for nasal allergies...
...recorded ads for Ambien and Lunesta, both popular sleep aids. (Here's a link to a version of the Ambien ad - similar to, but not the actual ad Day studied.) Each drug ad mentioned five side effects. The Lunesta commercial's narrator spoke at the same syllable-per-second clip for the entire ad; the Ambien ad's voiceover speed was about five syllables per second during the explanation of benefits, but accelerated to eight syllables per second when explaining the potential side effects. In a test of viewer comprehension, Day found, predictably, that people remembered far fewer side effects...
...Ambien vs. Lunesta...
...advice you read in supermarket magazines: fame is fleeting and life is short. If you want a life of panic that starts before the sun rises, is filled with rushing from the committee hearing, to the green room to the power lunch, thrilling cocktail party and then ends with Ambien so you can sleep off all the coffee you drank during the day to get through all that... then great. If you don't, then you'll have to work twice as hard to keep that life from taking control...
...hobbits on Valium. If you listen closely, you can actually hear my Y chromosome unraveling. After the candling, I receive exfoliation and rejuvenation treatment. My skin is doused with gentle citric acids. I feel a deep, satisfying tingle; I haven't been this relaxed since I accidentally mixed Ambien and Taiwanese cinema...