Word: ambiente
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Dates: during 2000-2009
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...monotonous beats, too gay by half - but look at the context. I mean, the Eagles? At least disco was still moving. Rock had crawled into those dry L.A. riverbeds and died. The gays of New York were leading the way, opening a door that led to raves, techno, jungle, ambient, and a host of other styles that still dominate nightlife and creative recording...
...have worked as session musicians for the Spice Girls. It’s hard to describe the nine tracks of this garishly colored, surreal album, which is a compilation of the previous three Lemon Jelly EPs: The Bath, Yellow and Midnight. Their sound is minimalist, downtempo, chill-out acoustic ambient music, both monotonous and strangely charming at times...
...drive home guitar riffs sharp enough to put Limp Bizkit et al. to shame. But what sets Mutter apart is the group’s newfound attention to dynamics and detail—often, as on the anthemic “Ich Will,” brief ambient soundscapes make the whole track greater than the sum of its parts. The same can especially be said for the opening track, “Mein Herz Brennt,” the best industrial-speed-metal song Led Zeppelin never recorded. Of course, Rammstein is still a band in transition...
...Netherlands. And Megaposter, the German company that draped the Brandenburg Gate in advertising, recently began operations in seven other countries as part of a pan-European push. Markets are emerging in Eastern Europe as well. Hungarian mobile operator Pannon wrapped its logo around commuter trains and taxis - a classic ambient approach in Western markets but a first in Hungary...
...youthful appeal of off-kilter, ambush ads has spread to blue-chip, adult brands like Mercedes-Benz, British Airways and Nortel Networks. That's because ambient can hit exclusive audiences in places conventional media can't. But ambient practitioners need to be careful not to put the wrong product or service in the wrong place. A booze ad on a gasoline nozzle could send the wrong message, and a supermarket floor is probably not the place to advertise luxury jewelry. The genre's growing popularity also risks subjecting consumers to ad fatigue. Admits Nigel Conway, a director at MediaVest...