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Word: ambra (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...products such as the ThinkPad notebook PC, and to beat them at their game of discounting. The company has filled practically every market channel with a new line of PCs, including models aimed at homes and small businesses. Next month Big Blue will introduce a bargain-basement line called Ambra that will not carry the IBM logo. The overall strategy has apparently worked. After losing $2 billion in the past two years, IBM's PC business is expected to report a small profit this week. "We're here to stay," says Cannavino. "When the music stops again, and there...

Author: /time Magazine | Title: Crashing Prices | 8/2/1993 | See Source »

...parting company. After relying almost exclusively on the Santa Clara, California, company for the silicon chips that serve as computer brains, IBM has moved to reduce its dependence on Intel by turning to competing vendors. In Europe, IBM last year began selling a low- cost line of PCs called Ambra, which runs on chips made by Intel rival Advanced Micro Devices. IBM also demonstrated a sample PC using a chip made by another Intel enemy, Cyrix. And last October IBM said it would begin selling the company's own chips to outsiders in direct competition with Intel...

Author: /time Magazine | Title: Ibm's Unruly Kids | 2/1/1993 | See Source »

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