Word: ambushed
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Dates: during 1990-1999
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...Olympic Games may be starting in Barcelona, but the affiliated Corporate Sponsor Marketing Games have been going hot and heavy for some time. The main event is a piratical competition known as ambush marketing. The venues are magazines and television. The major matches so far are Visa International vs. American Express and Coca-Cola vs. Pepsi-Cola...
...Games' official credit card, while Coca-Cola has plunked down $33 million to become the official soft drink. Challengers, who pay no entry fee to play, attempt to disrupt the exclusive promotional campaigns with disguised Olympic tie-in ads of their own. American Express denies that it is playing ambush. Instead its clever effort, unveiled last week, is billed as "corrective advertising," aimed at misperceptions fostered by Visa advertising that the American Express card is not accepted in Barcelona. "The Olympics don't take American Express," warns Visa. Counters the American Express ad: "And remember, to visit Spain...
...member of Britain's Special Air Service was killed in a shoot-out in Belfast with Doherty and three other I.R.A. members preparing an ambush. Charged with murder, Doherty escaped just as his trial was concluding. After his arrest in 1983 for entering the U.S. illegally, the British government sought his extradition. But a federal judge in Manhattan ruled that the murder had been a political act and denied the application. Doherty remained in jail, and his cause was taken up by members of the Irish-American community, including prominent politicians...
...following Anita Hill's testimony," says Lee Bollinger, dean of the University of Michigan law school. No less important, the daily coverage is a window onto the real conduct of trials. Without the cameras there, says Steven Brill, president of cable TV's Courtroom Television Network, "you would see 'ambush shots' of Smith and his lawyers going into the courthouse. Here you see dignity and solemnity...
That Japanese blindness enabled the outnumbered Americans to plan an ambush as decisive as that of the Concord Minutemen of 1775, when they fired their "shot heard round the world." In the new style of naval warfare, which admirals around the world were just beginning to learn, aircraft carriers were supreme. They could destroy anything but were highly vulnerable, so the key was to find and attack the enemy's carriers...