Word: ambusher
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...youthful appeal of off-kilter, ambush ads has spread to blue-chip, adult brands like Mercedes-Benz, British Airways and Nortel Networks. That's because ambient can hit exclusive audiences in places conventional media can't. But ambient practitioners need to be careful not to put the wrong product or service in the wrong place. A booze ad on a gasoline nozzle could send the wrong message, and a supermarket floor is probably not the place to advertise luxury jewelry. The genre's growing popularity also risks subjecting consumers to ad fatigue. Admits Nigel Conway, a director at MediaVest...
...paid only intermittently. At 6 p.m., when darkness starts to fall, the city freezes in fear. A shoot-on-sight curfew comes into effect that lasts until around 7:30 the next morning. The only people who move around the streets at night are guerrillas and élite Russian ambush teams known as "secrets." Meanwhile the city is in almost total darkness, and the only permanent light comes from gas torches - hoses run from natural gas lines, propped against a brick and lit to give a flickering light - in courtyards and apartments...
...ambush, exactly, when the target is forewarned. But Secretary of State Colin Powell may well find himself in a firefight on Capitol Hill Wednesday when he gives conservative Republicans their first opportunity to challenge his recent statements on Iraq. General Powell is slated to appear before the House Foreign Relations Committee to discuss his budget, offering some GOP hard-liners an opportunity to air their concerns about his proposal to relax most sanctions on Iraq while tightening the arms embargo. Powell touted the policy during his tour of Middle Eastern capitals two weeks ago, prompting some alarm among conservatives over...
...donors are invited to visit the not-so-secret camps to see how their money is spent.) Phase two is designed to push each volunteer to his physical limit and cull the weak from the strong. In the final weeks, recruits use live ammunition, construct actual explosives and perfect ambush techniques. The final exam lasts three days. A group of trainees, sometimes as large as 100 individuals, hikes and climbs through high-altitude, wooded terrain for three days without food or sleep. They are not allowed to slow their pace except for a few naps. At the end the hungry...
Militants making the return trip go through a reverse route, ending up at a Pakistani army base?sometimes with souvenirs. Abu Haibatullah, 32, was sent across the Line of Control in the mid '90s with a particular mission: to bring back an Indian soldier for interrogation. He managed to ambush and disarm a soldier, but when the Indian tried to snatch Haibatullah's gun, he killed him. He then decided to return home with the soldier's head. "Lots of people came to see the head," he recalls proudly. "Some were from the Pakistani army and they praised...