Word: ambushes
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...that floats the boat of many advertisers who, like Nike, do not even sponsor the competition. Adidas, an official sponsor, is the leader in the soccer goods market and happily promotes the familiar values of teamwork in its advertising. Nike's campaign, condemned by the governing body FIFA as "ambush marketing," is trying instead to reinvent soccer. Scorpion Knockout is the futuristic, pared-down game played by 24 stars like Thierry Henry, Luis Figo and Fredrik Ljungberg in an expensive - reportedly $14.5 million - three-minute commercial that has been airing since April. In the ad, to a thumping remix...
...hard to win admission to Srinagar's Government Medical College. Violence, however, shut down his school for long periods; Moulvi's four and a half year curriculum took seven years to complete. "It was full of risk sending him to college," says his father Moulvi Mushtaq Ahmed. Avoiding an ambush was one challenge. He also had to be wary of being picked up by Indian troops as a suspected militant and tossed in one of the valley's detention/torture centers. Imran, 27, avoided both fates and actually got a job at the state health department...
...just the Palestinians who watched their men die in the alleys of Jenin. On Day 7, Sergeant Major Dror Harazi, 34, with 14 years of service in the reserves, was ordered into a house overlooking an alley where a platoon of the 5th Brigade had been ambushed. Gunmen were firing at the Israelis from a building above the alley. With Lieut. Eyal Yoel, an officer from a kibbutz outside Jerusalem, Harazi went into a half-built house to provide covering fire for the injured. Yoel crossed the room and tripped the wire of a booby trap; the explosion knocked...
...funeral cortege drove north toward the Israeli settlement of Itamar to bury a resident killed by Palestinian gunmen in an ambush. Nitza Tzameret was in the third car in the procession, behind an army-jeep escort. When the vehicles approached the Palestinian village of Kafr Khalil, shots rang out. The cars halted, and the terrified mourners poured out. Tzameret and her husband lay in a ditch at the roadside as Israeli soldiers returned fire up into the olive groves. The gun battle lasted 30 minutes. Since then Tzameret has slept no more than two hours a night, fearing intruders...
...night before the ambush, soldiers from the 5th Brigade had gathered in a house inside the camp to commemorate Holocaust Memorial Day. The 28-year-old head of one company, Lieut. Dror Bar, had spoken about the symbolism of the moment. "In Europe, Jews couldn't fight back," he had said. "Today we're being attacked, but we can fight back." The soldiers had lighted candles and read a Psalm. During the next morning's ambush, Dror Bar was killed...