Word: amelio
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Within weeks of his sale, of course, the board ousted CEO Gilbert Amelio after 17 months on the job. Jobs says the board came to him and offered him both the CEO's and chairman's job. "I thought about it," he admits, "but decided it wasn't what I wanted to do with my life." Taking the chairman's job, in particular, he said would "scare away" any real candidate for the CEO's job, given Jobs' penchant for down-your-throat management. Yet it may not be much better for the new CEO to have him sitting...
Tuesday Jobs heads for Boston, traveling commercial, albeit first class. Once there, he surveys the Castle, a puny downtown venue chosen months ago for what was expected to be a snoozer of a speech to Mac enthusiasts by Amelio. Jobs has assembled an army of showmen to orchestrate his--and Apple's--return to competition. There is theatrical lighting and a concert-quality sound system. He stares at the mega columns with the Apple logo cut into them, grimaces at their "Hitlerish" appearance, but decides it's too late to do anything about them. Then he sets to work...
...AMELIO February 1996-July...
...executive recruiter calls and asks you to be CEO of Apple Computer, you should politely but firmly say no. Why? Last week the company forced out its third boss since 1993, and with Apple's current problems, "chief executive" isn't a job description, it's a sentence. Gil Amelio, the self-described "transformation manager" from National Semiconductor, lasted only 17 months. He trimmed Apple's confusing product line, slashed costs and pushed new Powerbook and operating-system projects back on schedule. But he couldn't halt Apple's market share slide, from 8% to 4%. The company piled...
...news to close at $17. Industry insiders said Ellison's success in turning Oracle into a $4 billion software powerhouse, whose chief customers were corporations, would not translate to reviving Apple, whose shrinking band of loyal users is comprised of consumers and design professionals. For now, Apple Chairman Gil Amelio, whom Ellison reportedly planned on dumping the moment he took over, can get back to work, bailing...