Word: ameriachi
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Dates: during 1960-1969
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...frat brothers at a stag party, Trumpeter Herb Alpert and his side-burned sidemen served up a dozen tamale-flavored numbers that had the audience rocking in their seats. It is the middle-aged man's answer to rock 'n' roll, and it is called Ameriachi...
...Ameriachi was born not in Old Mexico but in the recording studios of Hollywood. Alpert is of Jewish descent, his sidemen of Italian and Russian. Their Ameriachi is one part cool jazz, one part hot mariachi, with a dash of rock 'n' roll. Twin trumpets carry the melody, and trombone, drums, piano and two electric guitars add a heavy bass line and a chugging beat...
...stretched across the center of the arena, he recorded the roaring oles of the crowd and tacked the sound onto the beginning and end of Twinkle Star. Alpert then scraped together $200, produced the record under the title The Lonely Bull. It sold more than a million copies, and Ameriachi was born...
...slightly altering the synchronization and recording one trumpet line a shade sharp or flat by a process he keeps secret in order to discourage the many imitators that have cropped up in the wake of the Tijuana Brass's success. And aficionados of pure mariachi, who once scorned Ameriachi, are now buying it. One of the ten best-selling records in Mexico City last week was the Tijuana Brass's Whipped Cream...
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