Word: america
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Dates: during 1990-1999
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...easiest way to America? That's simple," says Dick Ashlaw, who runs the U.S. border patrol in the region. "Go to the McDonald's in Cornwall, Canada, take a seat and look lost. It takes about 10 minutes. Someone will tap you on the shoulder. And from there it's into the reservation and a three-minute boat ride to the United States." The going price is $500. Those who don't arrive with the aid of smugglers simply walk off the reservation and catch a Trailways bus. The local bus stop is the Big M Market in Massena...
...like no other before it, with children mesmerized into cataloging a menagerie of multiplicative monsters, with trading cards linked to games linked to television shows linked to toys linked to websites linked to candy linked back to where you started--a pestilential Ponzi scheme (see foldout graphic). Smelling profits, America's conglomerates have pokeyed up to cash in. Hasbro paid $325 million to market the toys. The WB network (owned by Time Warner, the parent company of this magazine) swept up exclusive rights to the top-rated animated TV series. Warner released the Pokemon movie (see review above), which opened...
...Pikachu crisis stirred a huge amount of attention and publicity, but the wrong kind. At that time, Tajiri's GameFreak and Kubo's publishing company were negotiating with skeptical executives at Nintendo America about introducing Pokemon to the U.S. CARTOON MONSTER ATTACKS KIDS was the first headline Americans read about Pokemon. It was not a good omen. There were others, however...
...Quite honestly, role-playing games, particularly for the Game Boy system, were never popular in the U.S.," says Gail Tilden, vice president of product acquisition and development at Nintendo of America. "We had a real concern that the role-playing nature of the game would be a hard sell for us." "The negotiations were not easy," says Kubo, who calls Tilden "the Dragon Mother of Nintendo." He explains, "She is a mother, and at first she didn't understand when we said Pokemon is good for children. In the end, though, it was good for us that a mother...
...comic books and cards to appeal to boys and girls from ages 4 to 15. Says Tilden: "We decided to make an all-out effort to repeat the phenomenon in the Western world." An additional part of the strategy, says Kubo, was to hide its "Japan-ness." Nintendo of America and its Japanese partners brought in Al Kahn, who developed the Cabbage Patch doll, to help with toy merchandising. "There's a little bit of magic in what Nintendo does," says Sussane Daniels, president of entertainment at the WB. "We wouldn't interfere with their methods. God bless them...