Word: america
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...Nudge Factor We all know Obama won the election because he looked like change, sounded like change and never stopped campaigning for change. But he didn't call for just change in Washington - or even just change in America. From his declarations that "change comes from the bottom up" to his admonitions about "an era of profound irresponsibility," Obama called for change in Americans. And not just in bankers or insurers - in all of us. His Zen koan, "We are the change we've been waiting for," may sound like New Age gibberish, but it's at the core...
...unbuilt houses; the price would triple just in the time it took to build. Numbers made no sense; people got drunk and reckless. And then they got crushed. Cape Coral-Fort Myers, once the third fastest growing metro area in the country, last year became the foreclosure capital of America...
Speaking of change, I recommend Michael Grunwald's fascinating and exclusive story about how the President and his team are using behavioral science to facilitate change in America. Their strategy is based on the idea that social science can guide people to make better and healthier choices for themselves, whether it means buying that long-lasting lightbulb or shunning that Twinkie. Facilitating change harnesses some principles that behavioral scientists have known for decades: we're a lot more irrational than we realize; we avoid pain more than we seek comfort; we tend to stick with the status...
...only because the events in question are almost literally unspeakable but also because even as he tells the story of a massacre that took the lives of 15 people, including the killers, he has to untell the stories that have already been told. (See pictures of crime in Middle America...
...pictures of America's gun culture...