Word: american
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Dates: during 1960-1969
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...think the average American housewife is aware of vaginal odor?" I asked...
...Both men, in their late forties, were gentle, friendly and open. Mr. Clark spoke quickly and motioned about the room with his arms; Mr. Bryson sat calmly and punctuated his colleague's remarks with careful, precisely-worded observations. Obviously they didn't think of themselves as manipulators of American women. They considered vaginal odor a real problem and felt their products were essential to good hygiene...
...Clark continued. "The average American female I think feels she's quite clean. She takes lots of showers and baths and uses bath oil and all that. It isn't until this is brought to her attention that she might have vaginal odor or does have vaginal odor that [she realizes] there's one area she hasn't taken care...
...drawerful of feminine deodorant sprays made by competitive companies, including "My Own," "Ambiance," "P. S.," "Busy Body" and "Concern." He pointed out that anxiety over vaginal odor is not peculiar to America. Bidets are common through Europe and a towelette called "Bidex," name and packaging copied from the American product, is now sold it Switzerland and Germany. Also, Youngs Drugs exports Bidette products to Europe...
They're attractive ... intelligent ... desirable ... interesting ... American ... girls. And essentially they are saying "If I have a vaginal odor problem, it's O. K. for you to have a vaginal odor problem, acknowledge it, and do something about it ... " The nearest comparison I could make is the Clairol advertising. Up until that time (Clairol started advertising) the idea of dying your hair was associated with whores and, you know, not-so-nice people. And nice people were afraid to dye their hair and didn't want to be identified with it. They put a woman with a child...