Word: americana
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Even if they “put the mock in democracy,” the Steps are nothing if not fiercely patriotic. All of their songs are plucked right out of Americana: Rush Limbaugh sings to “Dixie” (“Look awa-a-ay/look awa-a-ay/Limbaugh fans”), Howard Dean’s gay supporters serenade him with “Gay Dean Believer” (“Cheer up, Howard Dean/See how much it means/To a gay Dean believer and a homecoming queen”), and Little Orphan Annie...
Reebok markets sneakers with a similar strategy: taking international campaigns and tailoring them for the young Indian. For example, an ad campaign in the U.S. for Reebok Classics pictured typical figures of Americana, like a little boy with a baseball bat, clad in throwback simple sneakers. In India, Reebok replaced the lad with a grizzled, bearded snake charmer in a turban--with a flute and a woven, cobra-filled basket--and pristine white sneakers. Sales of Reebok footwear are growing at 30% a year. Rajeev Bakshi, chairman of Pepsico India, pushed the same idea a step further. "We took...
...Reebok markets sneakers with a similar strategy: taking international campaigns and tailoring them for the young Indian. For example, an ad campaign in the U.S. for Reebok Classics pictured typical figures of Americana, like a little boy with a baseball bat, clad in throwback simple sneakers. In India, Reebok replaced the lad with a grizzled, bearded snake charmer in a turban?with a flute and a woven, cobra-filled basket?and pristine white sneakers. Sales of Reebok footwear are growing at 30% a year. Rajeev Bakshi, chairman of Pepsico India, pushed the same idea a step further. "We took...
...honesty that really stands apart in my mind, and I think it is grounded in people’s firm understanding of who they are and where they stand in the world. Most Egyptians I have talked to make no illusions about it: they are living in a Pax Americana, in a region beset with strife and economic hardship, and they want two things: jobs and peace. Getting there won’t take an “Operation Egyptian Freedom”— it will take cooperation between us Americans and the people of this region...
...surfer's drawl) make him sound like J. Mascis backed by the Beach Boys. Big Sur begs to be blared from a car speeding along the highway with the top down: "Just don't go back to Big Sur/ Hangin' around, lettin' your old man down." Sometimes, the cheesy Americana is spread on too thick, as in Your Love is Like Las Vegas, with uninspired lyrics like "Your love is like a city that burnt me good/ Las Vegas I could only afford one weekend." But you can't help feeling that the Thrills boys are just shaking the sand...