Word: americanization
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Dates: during 1950-1959
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...from being deterred by such formidable monthly fare, readers of Scientific American magazine dote on it, spend an average of four hours and twelve minutes reading each issue, and constantly demand more of the same. This month, without a bit of persuasion from the magazine-which has not invested a dime on circulation promotion this year-circulation climbed to a 114-year high of 250,000. Estimated 1959 gross-$5,000,000-represents a 50% increase over last year, a 4,243% improvement over...
...onrushing 20th century stranded Scientific American in the past. Readership dwindled; revenue shrank to a trickle. By 1947, when Gerard Piel, then science editor of LIFE (and grandson of the late Michael Piel, co-founder of New York's Piel Bros, brewery), persuaded two friends to join him in buying Scientific American, about all the three got for their $40,000 were 5,000 solid subscribers, a Manhattan office and a lustrous 102-year-old name. Piel had a theory, and his partners-Dennis Flanagan, also a LIFE editor, and Management Consultant Donald H. Miller Jr.-were willing...
...frontiers of discovery: Physicist I. I. Rabi, Geneticist George W. Beadle, the late Dr. Albert Einstein and 15 other Nobel prizewinners. The magazine was redesigned to offer a rich reading diet of articles on all the leading science disciplines: the physical, social, technical, medical and life sciences. Scientific American blossomed with graphic color so compelling that a portfolio of illustrations has sold more than 7,000 copies...
Marriage Revealed. Nora Kaye (real name: Nora Koreff), 38, American Ballet Theater's dramatic ballerina, who has made modern ballet's earthy heroines her own, brought grace and precision to classical roles as well; and Herbert Ross, 33, choreographer of sex-swept ballets (Tristan, Metamorphoses) and nightclub acts; she for the third time (No. 2: Violinist Isaac Stern), he for the first; in Majorca, Spain...
Died. Bartley Cavanaugh Crum, 59, able lawyer and political dilettante who spent a lifetime in and out of left-wing groups, as a member of the Anglo-American Commission of Inquiry on Palestine (1946) clamored vociferously for the creation of Israel, blasted the Truman State Department in a book (Behind the Silken Curtain) for what he considered its vacillation over Palestine; of a heart attack; in Manhattan. Fleet-footed Bart Crum grabbed headlines in 1953 by chasing Aly Khan around the world to win a $1,000,000 divorce settlement for his client Rita Hayworth. But his real forte...