Word: americanization
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There was blood at the wickets this pre-Halloween, as the corpses of every one of the weekend's new movies littered the lobbies of North American theaters. The Saw torture-porn franchise took the biggest hit, with its sixth installment getting chainsawed by the Paranormal Activity phenomenon. Another horror entry, Cirque du Freak: The Vampire's Assistant, was D.O.A. Astro Boy, the third autumn movie based on a kids, pop-culture touchstone, didn't fly; and neither did the aviation bio-pic Amelia, which took off at low altitude and instantly crashed. As for the weekend's goriest psychodrama...
...always an embarrassment when a movie earns less than the low-ball figures its executives publicly predict. The Vampire's Assistant, envisioned as the launch of a franchise based on Darren Shan's horror-romance books, came with the creative pedigree of director Paul Weitz (American Pie, About a Boy, In Good Company) and Oscar-winning screenwriter Brian Helgeland (L.A. Confidential). Its distributor had a modest goal: "If it comes in with double digits," said Universal's Nikki Rocco, "that will be a win for us." Instead, it cadged just $6.3 million. Expect no sequels du Freak...
Here are the official studio estimates for this weekend's top 10 movies in North American theaters, as reported by Box Office Mojo: 1. Paranormal Activity, $22 million; $62.5 million, fifth week 2. Saw VI, $14.8 million, first week 3. Where the Wild Things Are, $14.4 million; $54 million, second week 4. Law Abiding Citizen, $12.7 million; $40.3 million, second week 5. Couples Retreat, $11.1 million; $78.2 million, third week 6. Astro Boy, $7 million, first week 7. The Stepfather, $6.5 million; $20.4 million, second week 8. Cirque Du Freak: The Vampire's Assistant, $6.3 million, first week 9. Cloudy...
...Unfamiliarity with Chinese cuisine will be the biggest challenge for P.F. Chang's, the largest Chinese restaurant chain in the U.S., as it heads south of the border. Up until the financial crisis, the $1.2 billion company had a fantastically successful run at convincing Americans to pay upmarket prices for a version of Chinese food designed for American taste buds. But with business slowing down in the U.S. due to the recession and pressure from investors to increase sales, the company is now embarking on an expansion plan to sell its flavor of Chinese fare in several emerging markets. Over...
...this is still Americanized Chinese food that's being translated to Mexicans. In 1993, Ruth's Chris Steak House franchisee Paul Fleming (his initials make up the P.F.) founded P.F. Chang's China Bistro in Scottsdale, Ariz., with the help of Chinese-American consultant Philip Chiang (Chang was derived from Chiang). An alternative to Chinese food-court fare and high-priced formal dining, Fleming's casual-dining chain of bistros soon became a comfortable, go-to place for happy hours, family outings and birthday dinners. You'll find many of them in unexpected places, like Alpharetta, Ga., and Rogers...