Word: americanizers
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...with the 50th anniversary of the first Asterix story, written by René Goscinny and illustrated by Albert Uderzo for the magazine Pilote. The new book, Asterix and Obelix's Birthday: The Golden Book, is the 34th in a series that was originally created as a way to keep American comic strips such as Superman and Archie from taking over France. These days, though, it's Asterix who is the all-conquering, global-marketing hero: more than 325 million Asterix books have sold in 107 different languages around the world, proving the universal and lasting appeal of the plucky French...
...movies have hammered Hollywood films in French cinemas; the most recent one, Asterix at the Olympic Games, was one of the top-grossing movies of 2008. And while the U.S. has remained largely immune to the Gaul's charms, his celebrity has been recognized by at least one venerable American publication: Asterix made the cover of a 1991 TIME magazine special edition on "the new France." (Read "Can Asterix Conquer Europe...
...applies to France, if it ever did. The world's fifth biggest economy is as globalized as any other country. French businesses such as oil giant Total, retailer Carrefour and carmaker Renault are fixtures in the FORTUNE Global 500. President Nicolas Sarkozy (nicknamed l'Américain) openly admires American entrepreneurialism. Last year, his government announced plans to make youngsters bilingual in French and English by the time they finish school. Frenchmen head two bastions of globalization and capitalism, the World Trade Organization and the International Monetary Fund...
...positively to the idea. Some 70,000 students visited the Route of Peace last year. And, especially because Washington played such a large role in El Salvador's bloodletting, the site has also become an important educational tool for some U.S. university students. Christopher White, assistant professor of Latin American history at Marshall University in West Virginia, has brought students to El Salvador for the past four years, and says the Route of Peace has had a profound impact on them. "The students become immersed in the civil war, which means that they leave informed about the ability...
...civil war ended 17 years ago, but Marquez is again leading groups through these forested hills with guerrilla warfare on her mind. Only now, those following her are Salvadoran students and American and European leftists stepping gingerly in their Reeboks and khaki shorts, and stopping frequently to drink bottled water. Welcome to El Salvador's new guerrilla-tourism industry. (See pictures of Colombia's guerrilla army...