Word: americanizing
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Dates: during 1970-1979
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...American managers pride themselves on their pragmatism. But will they be pragmatic enough to experiment with ideologically explosive concepts like "industrial democracy...
...history of work innovation experiments indicates that programs which do involve all workers at the lowest levels are the most dramatically productive. The most famous American experience was probably General Foods' Topeka, Kansas dog food factory. An autonomous team system divided into three areas the entire production and packaging process. Team leaders replaced traditional foremen, acting as co-ordinators rather than intimidators. Workers had responsibility for ordering materials, making changes in the work process, and maintaining equipment. Productivity shot up to over 50 per cent of what industrial engineers expected from their calculations based on traditional work methods...
...Free collective bargaining," Chavez says, "is the accepted way American workers have improved their standard of living. We are convinced collective bargaining is the only way farm workers can escape poverty and exploitation. But there can't be free collective bargaining so long as growers are permitted to respond to their workers' legitimate needs with the massive use of illegal strikebreakers...
...succeeded where others failed because, Chavez says, "We told the growers, 'OK, if you bring in strikebreakers, we'll boycott you.' So the farm workers have turned to what Chavez calls "our court of last resort, the American people," with an international boycott of Red Coach iceberg lettuce...
...Stop the Red Coach" is now the UFW slogan being publicized in 11 boycott cities across the nation. Critics of the union claim that Chavez is going to have quite a struggle this time around convincing the American public to make any type of sacrifice (however minimal). After all, this is the "Age of Apathy," and the "Me Generation." These critics however, are silenced by proof that a consumer boycott can be successful in 1979. In the Boston area alone, five out of six super-markets agreed to honor the boycott of Red Coach lettuce. Purity Supreme, Demulas, Fernandez, Capital...