Word: americanizing
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...with Nike, which has aggressively marketed itself in China. But for once, it won't have home-court advantage. Eyes are on the Portland area, also home to Adidas America and Columbia Sportswear, to see if Li Ning can once again surprise the world by taking on American powerhouses in their own backyard and transform Li Ning into one of China's first global consumer brands. (See 10 cool ways to get in shape...
...Despite the growing political influence of China, try asking an American to name a Chinese company and you're not likely to get much of an answer. While South Korea has Samsung and Hyundai, and Japan has Sony and Toyota, in the U.S., China is largely associated with the mass production of low-end goods, with few of its own international brands. To battle China's reputation for cheap imitations, Li Ning has hired top designers from Portland's rich pool of shoe-design talent and placed its high-end sportswear in an airy showroom in a Portland's chic...
...Nike isn't shaking in its boots yet, but permanent dominance in American sportswear is never a shoo-in. When Li Ning opened its Portland retail store to the public for an hour on Feb. 15 for its grand opening, sneaker heads lined up for five hours to be among the first to own a pair of BD Dooms, basketball shoes named after NBA point guard Baron Davis. Jay Li admits they lined up "not because of Li Ning but because we have a world-class basketball shoe." (It probably also helped that Baron Davis himself was in the store...
...stabilized enough to continue rebounding on its own, albeit at a painfully slow pace. "It's not going to look like a V-shaped recovery in the housing market. It's going to be one flat, long hockey stick, with anemic growth," says Mark Fleming, chief economist at First American CoreLogic...
...specialized adjustable-rate mortgages, known as option ARMs, as well as certain alt-A mortgages, to reset over the next 12 to 15 months. At least $60 billion in option ARMs will reset in 2010, and an additional $64 billion will do so in 2011, according to First American CoreLogic. Experts say this will likely trigger another round of mortgage defaults and foreclosures in the second half of 2010 and cause home prices to fall another 5% to 10% this year before the market bounces back...