Word: americanizing
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...they want you, they’ll want what you’ve got,” stealth marketer KC (Lauren Hutton) counsels her employee (David Duchovny) in “The Joneses.” In this commentary on modern American consumerism, director Derrick Borte explores the consequences of taking this advice to the limit. The film, graced with an original premise, a talented and well-cast group of actors, and a clever, well-paced script manages to be ironically funny, genuinely touching, and disturbing all at once. Borte critiques American society, but avoids heavy cynicism by allowing characters...
Kate (Demi Moore), Steve (Duchovny), Mick (Ben Hollingsworth) and Jenn (Amber Heard) have been hired by a stealth-marketing agency to pose as “the Joneses” an all-American family of four. Planted in a wealthy gated community, they become walking advertisements for a wide range of luxury goods, from clothing to cars. The charismatic and attractive “family” easily wins the admiration and the wallets of the entire community, including their next-door neighbors Summer (Glen Headly) and Larry (Gary Cole). Moore sports a navy velour tracksuit, and the entire jogging...
...which the Joneses mimic the tendencies of a normal American family is the source of both the movie’s clever humor and disturbing power. Even in the privacy of their own home, the relationships between Kate, Steve, Mick, and Jenn are not so far off from recognizable family dynamics. Moore, who doubles as the matriarch and the head of this particular advertising “unit,” skillfully imitates the ambitious career woman who puts her job before emotional intimacy, and constantly pressures her family members to reach their full “potential...
...goals of Kuumba seek to enlighten black students about their rich history. “It’s really about education for us, learning about the whole African diasporic experience,” Tyler says. “So it’s not particularly a Black American culture, it’s also the West Indian cultures, and the first generation African culture. It’s about us educating ourselves about the full range of the black experience...
Kellie E. O’Toole ’11 and Benjamin A. Pinkas ’11 were two of the 239 runners to undertake the race as part of the American Liver Foundation’s Run for Research team...