Word: americans
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Dates: during 1950-1959
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...week Chaloupe had Brazilians convinced that giving up Birrell was equivalent to giving up the Southern Cross. New York District Attorney Frank Hogan exploded, blaming the U.S. embassy in Rio for dragging its feet. "All we got from the embassy was a run-around and daily lectures on Latin American relations. We were told that our policy was not to rush the Brazilians, not to raise any anti-American feelings." In a, word, Chaloupe's whitewash had made even the U.S. embassy wonder whether urging Brazil to send Birrell home was diplomatically advisable...
When William J. Lederer and Eugene Burdick wrote last year's bestselling novel, The Ugly American (Norton; $3.95), they meant the title for the hero: a hard-palmed U.S. engineer working in Southeast Asia, who stood in sharp contrast to bumbling American officials abroad. A thesis writer might well peer into how the nation has curiously misused the title ever since. It has come to mean the very bumblers whom the authors denounced. The "Ugly American" is now a villain...
Overdue. Despite this irony, the book has roused the nation. All over the U.S. last week the "Ugly American" was being transformed into the "Articulate American"-a citizen trained to go overseas with brains, skill and understanding. In the biggest effort so far, Washington's American University announced a six-week course sponsored by the 70-corporation Business Council for International Understanding, which will train any U.S. executive (and wife) before he tackles a foreign assignment. Aims: a working knowledge of the new culture and language, an ability to explain and defend the U.S. abroad, expert tutoring from State...
...reason for such college illiteracy, Graber firmly believes, is TV's strictly phonetic teaching. The more the student watches TV, the more he learns new words through spoken rather than written language. "Because of the slovenliness of American speech and the ease with which words can be misunderstood, he does not hear the word correctly. Since he does very little reading, he has no idea that he is using the wrong word, for he has never seen the expression in print...
With cold ledger logic, Boss Berlin has dumped unprofitable properties, e.g., the Chicago American in 1956, the International News Service in 1958, and forced idle properties to produce, e.g., by logging Hearst's 67,000-acre northern California sanctuary, Wyntoon, for an estimated $2.000,000 annual return. Berlin has also invested in new properties whenever the risk looked good. Hearst's stable of 13 magazines, one of the relatively few consistent moneymakers in the empire, has grown by the addition of Sports Afield (1953) and Popular Mechanics (1958). With Avon (117 new titles last year), Businessman Berlin picked...