Word: americans
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Dates: during 1950-1959
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...Exposition. The tactics of the two major powers in their pavilion propaganda are vastly different. Russia has presented a formidable and rather frightening demonstration of her industrial and military prowess. The United States has tried the "soft-sell"; technical exhibits are well-hidden and the emphasis is on "the American way of life." As to which is more effective, that is purely a matter of personal taste...
...American pavilion guides have nicknamed the Soviet pavilion "the refrigerator," and the monicker is appropriate. It is an unaesthetic rectangular building, as cold and impersonal as a Siberian winter. The ground-floor exhibit hall is enormous, and the stolid statue of Lenin keeps a perpetual watch on the crowds...
...industrial equipment constitutes the main exhibit. Numerous signs give statistics on the number of Russian workers, the amounts produced. There are photographs of husky Russian women operating factory machines, and an emphasis on women's participation in athletics. There is a new Russian car which resembles a new American car and there is a life-sized model of a modern apartment--but there is no evidence as to how many Soviet citizens can afford these luxuries...
...United States pavilion is characterized by spaciousness. From the exterior it is a round structure fronted by an attractive display of fountains, trees, and American flags...
...soft-sell" in presenting the American way of life is evidenced in the main floor exhibit entitled Face of America. Here are such typical trivia of American life as a page-by-page display of a Sunday Times, a football uniform, a showcase filled with election buttons, and a section of California redwood...