Word: americans
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Dates: during 1950-1959
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...MISSILE MERGER is set for Northrop Aircraft (sales: $255 million) and American Bosch Arma (sales: $134 million). Deal would link Northrop's production of entire planes (T38 trainer) and missiles (Snark) with American Bosch's output of components...
...average American's attitude toward cars changing, with more interest in low-cost transportation than in the appearance of the car? Such theories, said Donner, "were just rationalizations for not 'buying a car. Lots of this sort of attitude would change overnight if economic conditions change, especially if we have a fresh new product-and speaking for G.M., we are going to have a fresh new product...
Diners' had no serious competition until old, bold American Express three months ago dealt itself into the card game, enlisted the aid of its worldwide contacts to drum up members. Through banks, American Express mailed applications to 8,000,000 depositors-people who obviously have some money to spend. President Ralph T. Reed also sent personal letters to 22,000 corporation presidents. More than 300 American Expressmen started knocking on doors of executive suites all round the U.S. to sell the credit card (charge: $6 per year for initial card, $3 for other members of the same firm...
...Tricks. Both American Express and Diners' furiously scouted out and signed up new services. American Express won a hand by signing Manhattan's Toots Shor restaurant, long a credit-card holdout. Diners' bounced right back by announcing a contract with the Stork Club, another holdout. American Express then scored by adding a galaxy of nonrestaurant services: Western Union, Greyhound Bus, Avis and Hertz car rentals, Kinney Parking Systems, Kelly Girls for temporary office help. Amexco spread the word that in any of its 303 international offices, a cardholder could charge a ticket or tour to any spot...
With a brilliant eye for contrast, he leaves these "resurrected" to describe a nearby cemetery where 8.000 mummies are on view, dating from the 16th century to as late as 1920, and including priests, professors, young virgins, even "an American consul with a big black mustache." The book is at its best in an account of how New York City's Mayor Vincent ("Mr. Impy") Impellitteri returned to his native village in 1951. With no blasphemous intent, Levi describes the visit in the way some of the simpler Sicilians might have seen it-as the story of the Saviour...