Word: americard
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Bank credit cards, particularly Master Charge and Bank Americard (30 million holders each), do offer stiff competition to the Money Card. And Space Bank, Amexco's computerized hotel-reservation service, has lost money consistently since it was started in 1969. But these problems are minor annoyances to the executives who have made the American Express name synonymous with the U.S. presence abroad. One perverse sign of the company's world prestige: when students surged through Zurich streets to protest the Viet Nam settlement last winter they ignored the U.S. consulate and all other American establishments in the city...
...issuing company and provided with a postage-paid return envelope to use in case of Only two issuers, American Express and Carte Blanche, have tried to notify their customers of the act, but FTC lawyer say the agency has not been informed that the companies have done so. Bank-Americard plans to begin notifying its cardholders next January. The others, including Master Charge, Diners Club and Uni-Card, seem to have no immediate intention of complying. Compliance is not mandatory, but if a card-issuing company does not go along its customers can lose their cards without fear of having...
...that the cashless society is only a credit card away should have visited Ohio State University last week. There, with all the aplomb of executives signing for an expense-account lunch, student after student stepped up to the bursar's desk during registration, pulled out a shiny Bank-Americard and announced: "I'd like to charge it on my credit card, please...
...prove the effectiveness of its own credit card, the Bank of America earlier this year hired a comely San Francisco secretary named Ann Foley to live on it-and nothing else-for a month. Miss Foley went pretty far on the Bank-Americard: she ran up $1,728.98 in bills for the nation's largest bank, found that about the only inconveniences she suffered were having to hire cars instead of cabs, avoiding tolls and passing up soft drink machines. Now U.S. banks are busy trying to discover just how far they can go with credit cards...
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