Word: americard
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Dates: during 1960-1969
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...that the cashless society is only a credit card away should have visited Ohio State University last week. There, with all the aplomb of executives signing for an expense-account lunch, student after student stepped up to the bursar's desk during registration, pulled out a shiny Bank-Americard and announced: "I'd like to charge it on my credit card, please...
...prove the effectiveness of its own credit card, the Bank of America earlier this year hired a comely San Francisco secretary named Ann Foley to live on it-and nothing else-for a month. Miss Foley went pretty far on the Bank-Americard: she ran up $1,728.98 in bills for the nation's largest bank, found that about the only inconveniences she suffered were having to hire cars instead of cabs, avoiding tolls and passing up soft drink machines. Now U.S. banks are busy trying to discover just how far they can go with credit cards...
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