Word: amex
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Dates: during 1980-1989
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...Playboy production people promise more enterprising features for the future, including longer interviews, perhaps even with some political types. However the format is modified, Playboy and Escapade have a strong start on what is expected to be a thriving part of the cable business. Warner Amex already has an adult service as part of its Qube system in Columbus. Penthouse, promising "more provocative, more controversial and much more stimulating material," may be starting up its cable operation this year, and by 1983 Escapade will be re-christened the Playboy Channel. A lot of folks like to watch late-night...
...Warner Amex and Home Box Office, a subsidiary of Time Inc., plunked down $ 13.7 million and $ 12.5 million respectively for two of the transponders. The high bidder, however, was a new outfit called Transponder Leasing Corp., which paid $14.4 million, and will presumably now turn around and lease out its space to other companies. Also high in the reckoning was Billy H. Batts, 46, a lay minister based in Chattanooga, Tenn., who has plans to establish a Protestant Evangelical and family-entertainment network. That must be a record price for a pulpit...
There are other communications satellites now in orbit (Westar 1, Comstar D2), but cable programmers like Warner Amex and HBO regard the Satcoms as particularly desirable. Reason: their customers, the cable operators around the country, have antennas that can pick up signals from only one satellite at a time. Naturally, the cable operators would rather invest in a single antenna and still receive the widest possible variety of programs to pass on to home subscribers. Since the Satcoms carry almost nothing but cable signals, they offer such a variety. Thus for programmers, leasing a transponder on a Satcom is like...
...companies still in the bidding for the Boston franchise--Warner Amex and Cablevision--say they want the contract here for their "track record" to bid for future projects across the country. Sheila Mahony, vice president of Cablevision, says her company is "anxious" to work with Boston because the city's system is "already precedent-setting." And Borton, the man setting those precedents in hopes of making Boston an example for the nation, is anxious to see his ideas in action.CrimsonAmanda E. Well...
...experiment begun last month, Amex is offering MCI's cut-rate telephone service to about 120,000 of its 9.5 million cardholders. Early interest has been encouraging. The MCI offer has drawn three times the usual response for a direct-mail campaign. The new agreement will enable American Express to move deeper into the communications business, where it has already been active through a cable TV partnership with Warner Communications. It will also help MCI by giving the company a new market for its already existing telephone service. Says Chairman William McGowan: "With its cardholders, American Express can fill...