Word: amex
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There are the traditional payroll-savings plans, and they make lots of sense. But in May, American Express quietly began offering something new: Membership Savings. Under this plan, Amex bills you monthly for whatever amount you'd like to set aside, from $50 to $5,000, then deposits that money in a financial institution it owns in Utah, federally insured...
Perhaps to avoid riling the banks that sell its traveler's checks, Amex is planning to run ads only in Atlanta for now. Elsewhere the push will be through the mail. If you are a cardholder in one of the initial markets (Georgia, Maryland, Massachusetts, New Hampshire, Ohio, Oregon, Virginia, Wisconsin and the District of Columbia), don't be surprised to find an offer in your June statement...
...last week word circulated that the star of Cool Hand Luke and Blaze had agreed to do a TV spot for American Express for a reported $2 million to $5 million. Meryl Streep, another holdout in the celebrity-endorsement sweepstakes, is also believed to be considering a deal with Amex, but corporate officials have refused to comment...
Both Oscar-winning stars are known for their charitable work and have high credibility with consumers. Ad-industry sources speculate that their commercials will be cause-related, perhaps addressing the environment. The prime beneficiary, though, is Amex, which can use the big box-office names to counter Visa's $8.5 million endorsement deal with Paul McCartney...
...Amex Life Assurance Co. decided to award the money despite the Navy's conclusion that Hartwig may have engineered the blast to commit suicide. But the company disputes the claim by Truitt's lawyer that the payoff disproves the Navy's findings. Said a spokesman: "Amex is not saying that ((Hartwig)) did or did not commit suicide. What Amex is saying is that there is not enough evidence to deny a claim based on suicide...