Word: amex
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Eventually the system expanded to five other cities and became a joint venture of Warner and American Express. But last week a key part of Warner Amex's ambitious Qube experiment joined the growing list of cable-TV casualties...
...Qube service enables subscribers using hand-held terminals to participate from their homes in programs ranging from quiz shows to televised public opinion polls. But after finding a lack of interest in the two-way offerings, Warner Amex decided to virtually close down its Qube network, which had been supplying 90 minutes of nightly two-way programming to 325,000 homes in six cities. While Qube subscribers will still receive up to two hours of locally originated two-way shows each day, they will have only occasional access to new network programs...
...blackout represents the latest cost-slashing move by former Transportation Secretary Drew Lewis, 52, who left the Reagan Cabinet last January to become chairman of Warner Amex. It currently operates 121 cable systems in addition to the six Qube outlets in Columbus, Cincinnati, Pittsburgh, Dallas, Houston and St. Louis. Under Lewis, Wirner Amex has embarked on such steps as an effort to cut existing cable service in Dallas, Pittsburgh and Milwaukee. Even so, some analysts expect Warner Amex to run up more than $100 million in losses this year, on top of an estimated 1983 deficit of as much...
Nickelodeon (Warner Amex Satellite Entertainment Co.). A channel devoted to children without being childish. Among its most notable enticements: the Pinwheel puppets for preschoolers, and Livewire, an exuberant variety talk show for early teens...
...learn that MTV is not yet in the black. Supplied free at first to cable services, it now costs cable operators 10? to 15? per customer per month. It may be a little early to expect a profit; no one is even sure how much it costs Warner-Amex to run MTV every year. (The best educated guess is $30 million.) Jack Schneider, Warner-Amex Satellite Entertainment Co. president, predicts profits "some time in 1984," but is vague about numbers. MTV chases advertisers, but, says McCann-Erikson Vice President Paul Green, "the channel's format is so distinctive...