Word: amm
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Perhaps seeing the handwriting on the wall, veteran Announcer Dick Stark, who has earned as much as $150,000 a year selling Chesterfield cigarettes. Camay soap. Amm-i-dent toothpaste and Remington electric shavers, is now hard at work studying architecture and will quit broadcasting entirely when he graduates. Another high-income veteran, Ed Herlihy, had this month to make a tough decision: after eight years as announcer on NBC's Kraft TV Theater, Herlihy got the choice of signing an exclusive contract or leaving the show. He decided to stick with his other accounts (Colgate, Oldsmobile, French...
...alert to every move and inflection of the TV salesman. His interest is professional and his appraisal is that of a connoisseur. For when he is not listening to commercials, Dick Stark is delivering them. He sells Chesterfield cigarettes on TV's Perry Como Show and Gangbusters, Amm-i-dent toothpaste on Danger, Camay soap on radio's Pepper Young's Family. "Television has been good to me," says Stark mellowly. "It's given me something I never had in 18 years of radio: fan clubs. I have one in Chicago, one in New Jersey...
...Whitehall, already market-testing chlorophyll variations of Ipana and Kolynos, are not rushing to sign up with Rystan; Kolynos, for one, thinks that the patent may not cover its product. Last week the Block Drug Co., which cleaned up by putting the first widely distributed ammoniated tooth powder (Amm-i-dent) on the market, and Colgate-Palmolive-Peet both filed suits seeking to break Rystan's patent...
Father & Son. Amm-i-Dent is made by Jersey City's little-known Block Drug Co., founded 42 years ago and still very much bossed by taciturn Pharmacist Alexander Block, now 67. As chairman, Block cracks the whip over a family team-sons Melvin, 41, who is president; Leonard, 37, who handles the money, and daughter Betty's husband Albert Roberts, production boss. Together they boomed Block Drug to a gross of more than $10 million last year on 25 dental products (Poloris dental poultices, Polident denture cleaners...
Sound & Fury. The Blocks rushed their Amm-i-Dent powder on the market in November, spent $400,000 on newspaper ads in 60 days, this year will spend $2,000,000 more on advertising. Because paste dentifrices get 85% of the market, the Blocks will spend $150,000 this year researching ammoniated pastes, expect to gross $3,000,000 on Amm-i-Dent powder but to lose money on it-because of the high promotion and research costs-until 1951. By last week the field was getting crowded. Sterling Drug had brought out an ammoniated version of Dr. Lyon...