Word: ammirati
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...Needham Worldwide and president of Optimum Media, says of TIME: "Here's a magazine that just celebrated its 75th anniversary, and for it to hit this list means something really dramatic is happening. It's livelier, more energetic and more insightful." Michael Lotito, executive director of account services for Ammirati Puris Lintas, specifically praised TIME's coverage of technology--a special interest of managing editor Walter Isaacson, whose previous job was editor of New Media for Time...
...milk shakes and fried chicken and mashed potatoes are acceptable once more. Exclusive name brands no longer carry the same cachet or inspire the same hell-bent-for-leather efforts to pay for them, because nobody really expects anyone to be impressed. Says Martin Puris, chief executive of the Ammirati & Puris advertising agency in Manhattan: "The trend is pragmatism...
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