Word: amnewyork
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Russel Pergament's assault on New York City's ultracompetitive newspaper market is admirable for its audacity. Pergament is focusing on 18-to-34-year-olds, a segment that basically doesn't read newspapers. Last fall he launched amNewYork (circ. 209,000), a daily designed to attract the younger set by keeping news short and photos plentiful. It's free, it's small, and it's largely paid for by the Tribune Co., one of the nation's largest publishing companies. "What these kids like is fast, blather free and unbiased," he says. "Something to give them a good, comprehensive...
...amNewYork is one of the latest bids in a broad effort to revive the newspaper industry after more than a decade of eroding circulation and closures. For years, papers have tried to attract gens X and Y with everything from hipper coverage to school partnerships to targeted pullout sections. Now several publishers are launching stand-alone papers with content tailored to the under-35 crowd, which tends to get its news from cable TV, websites and niche publications. According to a University of Chicago survey, fewer than a quarter of Americans ages 18 to 29 read a newspaper every...
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