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...make is that this is a new kind of service, a new kind of civic engagement; that people are becoming kind of citizen consumers, and that is related to this idea of service. The President: Well, I think you especially see that in the next generation, even among our daughters. I remember Malia maybe three years ago - she was eight or seven - said, you've got to get a hybrid because this is polluting the air and killing polar bears. And you really start seeing, I think, a level of awareness about how decisions you make, about where you shop...
...neighbor and their friends. They wanted to be part of something larger than themselves. And we I think tapped into it in technological terms. But it wasn't really the technology that was the story. It was that there was this underlying impulse for people to get involved, especially among younger people...
...Right, right. No, in fact, there's a huge amount of support among Americans for it, and it actually speaks to this idea - one more question, I have to figure out what it is - this idea that there's a kind of - some corporations talk about now kind of a double dividend, where there's a profit motive, but it also does - gives back to the community. They use this phrase called, like, the triple bottom line, where there's profitability, it's good for the environment, and it's good for the community...
...said they have consciously supported local or neighborhood businesses this year. Nearly 40% said they purchased a product in 2009 because they liked the social or political values of the company that produced it. That's evidence of a changing mind-set, a new kind of social contract among consumers, business and government. We are seeing the rise of the citizen consumer - and the beginnings of a responsibility revolution...
...campaign - which has raised $135 million in three years - have been criticized for spending a bundle on marketing. Meanwhile, a New York environmentalist named Jay Westerveld coined the term greenwashing for companies that spin their products as being more environmentally friendly than they really are. Chevron is among the firms that have been sued for greenwashing, accused of undermining a biodiesel project while attempting to enhance its green cred. (Chevron denied any wrongdoing...